For those who are not aware, NYC & Company is New York City’s Official Marketing, Tourism, and Partnership organization. Their newest campaign is called “See Your City” and it’s features the posters seen above, including a beautiful graphic representation of the Staten Island Ferry seen in the image promoting St. George, above.
Back in October, the New York Times shared an article about the campaign:
Getting New Yorkers to venture far from their normal subway routes may be an uphill push, though. When the staff of Time Out New York compiled a list this spring of “70 things you’ll never hear a New Yorker say,” No. 31 was “Let’s go to Staten Island,” accompanied by a photo of a Staten Island Ferry.
That ferry may not carry many people who live in other parts of the city, but it is very popular with tourists, who take advantage of its free fare to get a close-up look at the Statue of Liberty. At the request of the Staten Island borough president, James Oddo, the city’s Independent Budget Office produced a study last month of the feasibility of charging out-of-towners to ride the ferry.
The budget office assumed that the number of annual riders would increase by one million after the completion of some planned developments on the island’s north shore, including a giant Ferris wheel. Of the 22 million one-way rides annually, the budget office estimated that 16.6 million were taken by Staten Island residents. Of the balance, 3.6 million were taken by passengers from out of town and just 1.8 million were from other boroughs, most of whom were going to Staten Island to work.
To read the entire article by Patrick McGeehan, click here. You can also visit NYCGO.com, here.
Chris is a communications professional with a passion for pop culture, media, and all things creative. He has a Bachelor’s degree in Communications with a specialization in Media Studies and has experience in running a pop-culture website, freelance writing, coaching, and speaking engagements. He has worked behind the scenes on music albums and co-founded a boutique web design and marketing firm. He is also an amateur photographer and musician. He is always looking for the next exciting project to dive into.
