Project Brunch

This video from Insider featuring Project Brunch’s Loaded Hot Chocolate has recently gone viral, adding to the recent trend of heavily-garnished-and-borderline-ridiculous milkshakes. Insider is a popular new online publication created by Business Insider Inc.

Zagat recently profiled Project Brunch, the brunch only viral sensation that you’re probably following on Instagram. What did the most respected name in the food game have to say? Only this: “The Hottest Brunch in NYC is in a Staten Island Strip Mall”